How I Know When a Bra Needs to Be Updated

By Fleur, Founder of Fleur of England

There’s a quiet, often-overlooked moment that many of us experience: standing in front of the mirror in the morning, reaching for a bra we’ve worn countless times. It may have been a favourite once — a faithful companion for years. But something feels... off. It no longer fits quite right, or it no longer makes us feel like us.

As the founder and designer of a luxury lingerie brand for over two decades, I’ve come to understand that knowing when it’s time to update your bra is about much more than underwires or elastic. It’s about energy. It's about self-respect, feminine power, and joy. It’s about putting yourself first — the ultimate act of self-love.

So let’s delve in, together, into how you know when a bra has served its time — and why replacing it with something beautiful can be one of the most empowering decisions you can make for yourself.

The Practical Signs: How Your Body Speaks

Let’s begin with the obvious (but often ignored) signs that your bra is past its prime.

- The fit has changed – Your body isn’t static. Hormones, life phases, weight fluctuations, and age all affect breast shape and size.

- The elastic is stretched – If the band no longer offers gentle but firm support, and rides up your back, it's no longer doing its job.

- The straps slip or dig in – No matter how many times you adjust them, if they’ve lost their structure, your posture and comfort suffer.

- It’s faded or frayed – The wear and tear we so often tolerate would never fly in other areas of our wardrobe.

- You feel “meh” in it. When a bra no longer gives you joy or confidence, listen to your intuition.

At Fleur of England, we design lingerie to stand the test of time, using the finest materials and expert craftsmanship. Many customers tell us that they have their bras for 4/5 years, but that all depends on how often they wear them, and for how long.

Feng Shui & The Energy of Your Undergarments

Feng Shui teaches us that what we keep close to our bodies carries energy. If your lingerie is tired or shapeless, it may be holding you back.

Clearing out what no longer brings joy creates space for something new and more aligned with your current self.

Self-Love Begins With What’s Closest to You

Self-love isn’t a buzzword—it starts with everyday choices. Lingerie that supports you emotionally and physically can be a daily act of empowerment.

Wearing beautiful, well-fitting lingerie says: I honour my body. I value myself. I deserve beauty and comfort.

Joy as a Compass

If your lingerie drawer feels full but uninspiring, that’s a sign of energetic disconnect.

Use joy as your guide—if it doesn’t spark delight or elevate your energy, it’s time to let it go.

A Bra Wardrobe That Serves Your Life

Here’s my recommended lingerie drawer formula:

- 4 everyday bras – Rotate them for comfort and longevity.

- 3 special sets – Reserved for your own private celebrations.

- 1 indulgent set – A showpiece that brings joy and confidence.

Hand wash with The Clothes Doctor – for silk and delicates, and store your lingerie with care to preserve its beauty. You can store your lingerie in one of our carefully designed lingerie bags.

The Fleur Philosophy: Luxury That Lasts

At Fleur of England, we create lingerie that is:

- Timeless – Collections that transcend trends.

- Consciously crafted in Portugal– Including tulle made from recycled plastic bottles and biodegradable lace.

- Sustainably packaged – Recycled gift boxes, biodegradable stickers, and reusable boxes.

True luxury is not just how something looks, but how long it lasts and how it makes you feel.

Make Space for You

You deserve lingerie that reflects your worth.

Let go of what no longer fits—physically or emotionally. Honour the shifts in your body and spirit.

Choose to step into the most beautifully empowered version of yourself, one perfectly fitting bra at a time.

With love,
Fleur x
Founder of Fleur of England