IONA

Be among the first to discover Iona, arriving soon at Fleur of England.

Celebrating our 25th Anniversary and inspired by the wild British landscape, Iona embodies quiet strength, serenity, and the beauty found in stillness. Soft olive-green tones mirror wind-swept hills and wildflowers bending in the breeze, while bespoke hand-drawn embroidery by our founder, Fleur, traces the female form with delicate, organic detail.

The collection introduces our new Longline Boudoir Bra, designed with adjustable back detailing and the exceptional fit Fleur of England is known for. Flowing silk silhouettes and delicately embroidered cups evoke soft, unhurried moments of intimacy and calm.