Introducing Simone: A Story of Sensuality, Strength and Impeccable Craftsmanship

Introducing Simone: A Story of Sensuality, Strength and Impeccable Craftsmanship

By Fleur Christacos, Founder & Creative Director of Fleur of England

As I sit down to write this, there’s a particular sense of excitement in the air. Our Autumn/Winter 2025 collection, Simone, has arrived — and with it, a new chapter in our story of empowered femininity.

Simone is a love letter to the bold and the beautiful. To the woman who wears her lingerie not for anyone else, but for the way it makes her feel: confident, sensual, unapologetically herself. She was designed to command attention quietly, not with noise, but with undeniable presence. She is allure, she is elegance, she is you.

But more than anything, Simone was created to solve real, intimate needs — the kind of concerns I hear time and time again from the incredible women who wear Fleur of England.

So today, I want to take you behind the seams — into the heart of Simone — to show how this collection brings together seduction and solution. Sensuality and support. Beauty and purpose. You can see my inspiration for the collection in my mood board below

The Power of Fit: Designed to Flatter, Made to Feel

At Fleur of England, we know that nothing undermines confidence like a beautiful bra that doesn’t fit. Fit is everything — it’s how lingerie becomes a second skin, how it elevates your mood, your outfit, your day, it’s your secret superpower.

Simone introduces a new evolution of our signature silhouettes. The balcony bra is tailored to offer subtle lift and a beautifully rounded shape, flattering the natural curve of the bust. For those who prefer soft support, our iconic boudoir bra makes a return — reimagined in luxurious lace with added back detailing for both comfort and statement allure.

We've also listened closely to your feedback on cut and coverage. Our new Brazilian brief offers a flattering high-leg silhouette while the French eyelash lace back enhances natural curves. It’s seductive, yes — but never at the cost of comfort.

Everything in Simone is thoughtfully engineered to move with your body, to support you where it matters most, and to make you feel exquisite from every angle. The complete 360 experience. Have a look at my sketches below.

Artistry in Every Thread: Bespoke Embroidery & True Craftsmanship

Craftsmanship has always been at the soul of Fleur of England — and Simone takes that to breathtaking new heights.

For this collection, I paired two of my greatest design loves: our exclusive French eyelash lace, and a bold new bespoke embroidery — a fishnet-inspired design drawn by my own hand and stitched in passionate rouge (Please see sketches below). The contrast is captivating. The lace is delicate and romantic, while the embroidery speaks of strength and seduction.

It’s in this duality that Simone finds her power — soft and fierce, timeless and modern.

We also introduced a brand-new lace babydoll — a piece that balances sensuality and elegance in a way that feels truly celebratory. With its sheer bespoke skirt and lace cups, it’s a piece to treasure — for anniversaries, occasions, or simply Tuesday nights when you want to feel beautiful just for you.

Every detail — from 24-carat gold-plated hardware to silk-encased straps and hand-finished fastenings — is a nod to the values we’ve held dear for 25 years: craftsmanship, care, and quiet luxury.

Made to Last: Because Luxury Shouldn’t Be Disposable

One of the most common frustrations I hear is this: “My beautiful lingerie just doesn’t last.” That’s why, with Simone — as with every Fleur of England collection — we focus on longevity as a form of luxury.

Our Italian tulles are known for their beauty, transparency, but are incredibly resilient. The embroidery is done with thread that retains vibrancy over time. The lace is hand-selected for its delicate beauty, yes — but also its strength.

And we don’t stop there. We encourage all of our customers to care for their pieces with intention. Our partnership with Clothes Doctor has reinforced our belief that lingerie care is a ritual of self-respect. We provide guidance, care products, and resources to help you cherish your pieces and extend their life.

Because the best kind of luxury isn’t fleeting — it’s lasting. Simone is made to be worn, adored, and lived in for years to come.

Simone is more than a collection.

She represents the kind of beauty that doesn’t shout, but still turns heads. The kind of confidence that starts in the mirror and radiates outwards. And the kind of craftsmanship that honours your body — and your story.

I hope Simone empowers you to feel beautiful in your skin. To move through the world with boldness, grace, and sensual power. Because you deserve nothing less.

With love,

Fleur
Founder & Creative Director, Fleur of England