MEET
TEAM FLEUR
Fleur sits among a small, but perfectly formed team of six passionate women who all share one goal: making women feel treasured and confident in their lingerie through beautiful design and exquisite fit.
Based in the creative hub of Bristol, UK, Team FLeur is an all-female creative powerhouse comprising Fleur, Sophie, Jasmine, Zoe, Poppy, and Sally: designing, fitting, marketing, and shipping every luxurious Fleur of England garment. Bringing together different strengths, personalities, and body shapes, everyone works towards one common goal; if it isn’t perfect, it won’t leave the door.
FLEUR
Fleur is the heart of the brand, designing every Fleur of England piece by hand from her Bristol studio. Since founding the company over twenty-five years ago, the brand has grown internationally, yet Fleur remains closely involved in every aspect of the business. A passionate designer, entrepreneur and mother, her vision continues to shape the craftsmanship, creativity and spirit behind each collection.
Favourite Collection - Signature Blush
Sophie leads wholesale partnerships for Fleur of England, building meaningful relationships with retail partners around the world and guiding the brand’s presence within luxury boutiques. Alongside her wholesale expertise, she also shapes our digital and e-commerce strategy, ensuring our collections are thoughtfully presented across every channel. Working closely with the design and technical teams, Sophie brings valuable merchandising insight, helping identify opportunities that support the continued growth of the brand.
Favourite Collection - Onyx
Jasmine works closely with Fleur to bring each collection to life, translating hand-drawn sketches into beautifully crafted pieces ready for production. She oversees every stage of product development, from sourcing exceptional materials and liaising with our manufacturing partners to creating detailed technical packs for the factory. Jasmine also plays an important role on photoshoot days, styling the models and ensuring every piece fits perfectly and reflects the craftsmanship Fleur of England is known for.
Favourite Collection - Simone
Working closely with Fleur and the wider team, Zoe brings the Fleur of England story to life across our digital platforms. From shaping visual brand storytelling to curating newsletters and merchandising the e-commerce experience, she ensures every touchpoint reflects the beauty, craftsmanship and emotion at the heart of the brand. Zoe also coordinates social media and press communications, supports creative collaborations and digital campaigns, helping connect our collections with a global community of women who appreciate thoughtful design and luxury craftsmanship.
Favourite Collection - Fleur Du Jour Black
As Studio Assistant, Poppy plays an integral role in the day-to-day rhythm of Fleur of England. She manages customer care and order fulfilment, ensuring every client experience reflects the same attention and thoughtfulness that defines our collections. Alongside this, Poppy supports social media and press activity and assists with website merchandising, helping present each collection beautifully across our digital platforms.
Favourite Collection - Paloma
SALLY
Sally ensures everything runs smoothly behind the scenes at Fleur of England, overseeing the company’s financial operations with care and precision. Working closely with Sophie on wholesale accounts, she plays an important role in supporting the business and maintaining the foundations that allow the brand to continue to grow.
Favourite Collection - Signature Black