A Year of Gratitude: Reflecting on Growth, Craft and Quiet Confidence

As the year draws to a close, I always feel a gentle pull to pause.

New Year’s Eve has never been about rushing ahead for me. Instead, it’s a moment to reflect on what has been created, what has been learned, and the many people who have shaped the journey along the way. This year, that sense of gratitude feels deeper than ever.

At Fleur of England, the past twelve months have been a continuation of something I hold very dear: building a luxury lingerie brand slowly, intentionally, and with soul. In a world that often celebrates speed, I remain committed to craftsmanship, longevity, and designing pieces that make women feel exquisitely confident in their own skin.

A year shaped by creativity and care

This year has been defined by thoughtful creation. Each collection, each design decision, each refinement has been guided by a simple question I return to time and again: how will this make her feel?

From the first sketch to the final fitting, our work is rooted in emotion as much as expertise. Luxury lingerie, to me, is an intimate art form, one that sits closest to the body and quietly influences how a woman carries herself through the world. Seeing our designs worn, loved, and returned to season after season has been one of the most rewarding parts of this year.

As we continue to move towards our 25th anniversary, there has also been a growing sense of pride in the foundations we have built. Twenty-five years of British design, fine French lace, and considered craftsmanship does not happen by accident. It happens through patience, resilience, and an unwavering belief in doing things properly.

Gratitude for the people behind the brand

No brand is built alone.

I am endlessly grateful for our team, past and present, whose dedication, skill, and shared values bring Fleur of England to life every day. From our makers and suppliers to our small but perfectly formed team of six individuals, each person plays a vital role in maintaining the integrity of what we do.

I am also deeply thankful to our customers. The women who choose Fleur of England are discerning, thoughtful, and emotionally connected to what they wear. Your loyalty, your messages, and the way you treasure your pieces never goes unnoticed. Designing for you is a privilege I never take for granted.

Behind the scenes, there is also gratitude for the quieter support, the family and friends who understand the demands of building a business, who celebrate the wins and steady the moments of doubt. Their belief has carried me through more than they know.

Staying true in a changing world

If this year has reinforced anything, it is the importance of staying true to your values.

In an industry driven by trends, I remain committed to creating timeless luxury lingerie designed to last—both physically and emotionally. Sustainability, longevity, and responsible production are not marketing tools for us; they are part of how we honour our craft and our customers.

Choosing to move slowly, to refine rather than rush, and to design with intention has shaped every decision this year. It is a philosophy that continues to guide the brand forward.

Looking ahead with quiet confidence

As we step into a very special new year, I feel a sense of calm excitement.

There is so much to look forward to, launching our anniversary collections in Paris, meaningful milestones, and the continued evolution of Fleur of England as we celebrate our 25th anniversary. But for now, this moment is about appreciation. About acknowledging the journey so far and honouring the many hands, hearts, and stories woven into every piece we create.

To everyone who has been part of this year, thank you. Your support, trust, and belief mean more than words can express.

Here’s to welcoming the new year with gratitude, intention, and quiet confidence.

Love Fleur