Last updated: 9 July 2026

Fleur of England ("we", "our", "us") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, purchase our products, contact us or otherwise interact with us.

This Privacy Policy applies to all personal data collected through www.fleurofengland.com, our customer service team, our social media channels and any other interactions you have with Fleur of England.

1. Who we are

Fleur of England is the data controller responsible for your personal information.

Contact us

Email: info@fleurofengland.com

Postal address:

Fleur of England

7 Zetland Road

Bristol

BS6 7AG

United Kingdom

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us using the details above.

2. What personal information we collect

Depending on how you interact with us, we may collect the following information:

Information you provide

• Name
• Billing and delivery addresses
• Email address
• Telephone number
• Account login details
• Order history
• Payment details (processed securely through our payment providers—we do not store your full payment card details)
• Communications with our customer service team
• Product reviews and feedback
• Marketing preferences

Information collected automatically

When you use our website we may collect:

• IP address
• Browser type
• Device information
• Operating system
• Time zone
• Pages visited
• Products viewed
• Time spent on pages
• Referral website
• Cookie identifiers
• Website usage analytics

3. How we use your information

We only use your personal information where we have a lawful basis to do so.

PurposeLawful BasisProcess and deliver your ordersPerformance of a contractManage your customer accountPerformance of a contractProcess refunds and exchangesPerformance of a contractRespond to enquiriesLegitimate interests and, where applicable, performance of a contractPrevent fraud and maintain website securityLegitimate interestsComply with legal and tax obligationsLegal obligationImprove our website and customer experienceLegitimate interestsAnalyse website performanceConsent (where cookies require consent) and legitimate interests where appropriateSend service emails relating to your ordersPerformance of a contractSend marketing emailsYour consent or, where permitted by law, legitimate interestsPersonalise product recommendationsConsent where required or legitimate interests

You can withdraw your consent to marketing at any time by clicking the unsubscribe link in our emails or contacting us.

4. Cookies and similar technologies

Our website uses cookies and similar technologies to ensure the website functions correctly, improve your experience and help us understand how our website is used.

Cookies may include:

• Essential cookies
• Performance and analytics cookies
• Functional cookies
• Advertising and marketing cookies

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can update your cookie preferences at any time through our cookie banner or your browser settings.

For more information, please contact us. 

5. Who we share your information with

We only share your personal information where necessary to operate our business.

This may include:

• Shopify (our ecommerce platform)
• Payment providers
• Delivery and courier companies
• Website hosting providers
• IT support providers
• Analytics providers such as Google Analytics
• Email marketing providers such as Klaviyo
• Fraud prevention services
• Professional advisers including accountants, auditors and legal advisers
• Government authorities where required by law

These organisations only process your information on our behalf where appropriate and are required to keep it secure.

We never sell your personal information.

6. International transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this happens, we ensure appropriate safeguards are in place, including:

• UK International Data Transfer Agreements (IDTAs)
• The UK Addendum to the EU Standard Contractual Clauses
• Transfers to countries recognised as providing adequate protection under UK law

7. How long we keep your information

We only retain personal information for as long as necessary.

Typical retention periods include:

• Customer orders and financial records: up to seven years to comply with tax and accounting requirements.
• Customer enquiries: generally up to three years.
• Marketing records: until you withdraw your consent or object to marketing.
• Website analytics: in accordance with our analytics settings.

Where information is no longer required, it is securely deleted or anonymised.

8. Keeping your information secure

We use appropriate technical and organisational security measures to protect your personal information from accidental loss, misuse, unauthorised access, disclosure or alteration.

Access to personal information is limited to employees, contractors and service providers who require it for legitimate business purposes.

Although we take reasonable steps to protect your information, no method of internet transmission or electronic storage is completely secure.

9. Your privacy rights

Under UK data protection law, you have the right to:

• Be informed about how your information is used.
• Request access to your personal information.
• Request correction of inaccurate information.
• Request deletion of your personal information in certain circumstances.
• Request restriction of processing.
• Object to certain processing, including direct marketing.
• Request transfer of your data where applicable.
• Withdraw consent where processing relies on consent.

To exercise any of these rights, please contact us at info@fleurofengland.com.

We may ask you to verify your identity before responding.

We aim to respond to requests within one month.

10. Marketing communications

If you subscribe to our marketing emails, we may send you information about new collections, product launches, events and promotions.

You can unsubscribe at any time using the link in any marketing email or by contacting us directly.

Choosing not to receive marketing will not affect important service communications relating to your orders.

11. Third-party websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of those websites and encourage you to read their own privacy notices.

12. Children's privacy

Our website is intended for adults and is not directed at children.

We do not knowingly collect personal information from anyone under the age of 18.

If we become aware that we have collected information from a child, we will delete it as soon as reasonably practicable.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements or technology.

The latest version will always be published on this page together with the date it was last updated.

14. Complaints

If you have any concerns about how we use your personal information, we encourage you to contact us first so we can try to resolve your concerns.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Information Commissioner's Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

United Kingdom

Website: https://ico.org.uk