Iona | Luxury Green Lingerie Collection

Her olive-green tones honour the British landscape, wildflowers bending in the breeze, wind-swept hills, and the quiet strength found in stillness. Featuring bespoke hand-drawn embroidery by our founder, Fleur, her motifs trace a beautiful, organic edge that 
accentuates the contours of the female form. Balanced yet quietly powerful, Iona carries the calm confidence of nature itself.

The soft, flowing silhouettes of the collection introduce our new Longline Boudoir Bra, designed with adjustable back straps that reveal the exceptional fit and meticulous craftsmanship Fleur of England is known for. The silk babydoll a vision of gentle radiance, its soft olive-green tones and delicately embroidered cups capturing the radiance of those unhurried, intimate moments.

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      CELEBRATING OUR 25TH ANNIVERSARY

      We are so proud to be celebrating 25 years of luxury with Fleur of England as we take a look back at some of our favourite business moments.