fleur of england | 25 years of luxury lingerie
For 25 years, Fleur of England has celebrated the artistry of lingerie, creating pieces that honour femininity, craftsmanship & heritage. This anniversary marks a moment to reflect on the stories, inspirations and dedication woven into every collection, while looking ahead to the next chapter of timeless design.
"There are moments in business that invite
reflection. This year marks twenty five years of Fleur of England, and as I look back on the journey, I find myself returning to a question I have been quietly exploring since I launched my first collection...
- Fleur
Every collection begins with an idea. In this exclusive video series, Fleur shares the inspirations, memories and creative process behind 25 years of designing luxury lingerie, offering a rare glimpse into the heart of Fleur of England.
FLEUR'S SKETCH OF THE IONA COLLECTION
" Sisterhood and heritage became the heartbeat of this season. I pictured these women growing from the same roots, craftsmanship, femininity, and the poetry of British nature, yet blossoming along their own distinct paths. Because as women, we move fluidly through seasons of feeling soft, romantic, powerful, grounded, sensual. I wanted each collection to honor these shifts with honesty, tenderness, and grace."
- With Love, Fleur
Crafted as a memento of our 25th anniversary, our exclusive Iona bookmark is gifted with every Iona purchase. Inspired by Fleur's original embroidery artwork, it's a lasting reminder of the stories we've shared over the past twenty-five years.
"When I first saw this collection in real life, every piece exactly as I had imagined, I cried. It was everything I had ever wanted my 25th Anniversary collection to be. A celebration of where Fleur of England began & the woman I’ve become along the way. This collection is my love letter to my incredible clients, my devoted team, the artisans I’ve had the honour to work with, and every sketch, seam and silk strap stitched over the past 25 years."
- With Love, Fleur
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