Fleur of England x Anna Cake Couture: The Art of Celebration
To celebrate 25 years of Fleur of England, we’ve partnered with Anna Cake Couture to create something very special.
Enter for the chance to win a Fleur of England AW26 lingerie set, an exclusive celebration cake from Anna Cake Couture serving 16-20 people, plus a x3 boxes of our limited-edition collaboration macarons.
To enter, simply complete the form below and opt in to hear from both Fleur of England & Anna Cake Couture, and follow both Instagram accounts -
One winner will receive the full prize, worth up to £500.
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For anyone discovering ANNA Cake Couture for the first time, tell us a little about the brand and how it began.
ANNA Cake Couture is an independent Bristol bakery specialising in cakes, macarons, cookies and brownies. It began with my love of all things sweet and a small shop in Clifton, and has gradually grown into a much bigger business with shops, an online offering, a large production kitchen in Old Market and a brilliant team of more than 20 people. Although the business has grown, everything is still handmade and we have never lost the creativity, quality and attention to detail that ANNA was built on.
What is your favourite part of being a founder and running a creative business?
My favourite part is having an idea and then being able to make it real. Sometimes it starts as a fairly loose or slightly mad idea, and I love working with the team to figure out how we can actually create it. I also love that no two days are the same. I can be talking about flavours one minute, designing a cake the next and then thinking about packaging, shops or a completely new opportunity.
Both your bakery and shop are based here in Bristol. What does being a Bristol-based brand mean to you?
I’m Bristol born and bred, so being a Bristol-based brand is a huge part of who we are. Bristol has such a strong independent food scene and people here really support businesses that are trying to do something different. It is a creative, colourful city that doesn’t take itself too seriously, and I love that.
It feels really special to bring together two independent, female founded Bristol brands that both care so much about craft, creativity and beautiful details.
What does the art of celebration mean to you, and how does that influence what you create?
For me, celebrating is really about making somebody feel special and showing them that a moment matters. It doesn’t always need to be a huge occasion. Sometimes the smaller, more personal celebrations are the most meaningful. That influences everything we create because it needs to feel like more than just a cake or a box of macarons. It should feel generous, joyful and really considered.
So much of your work becomes part of moments people remember for years. What does it mean to create something that plays a part in those memories?
It feels like a real privilege. Cakes are often right at the centre of some of the biggest moments in people’s lives, and they become part of the photographs and memories people keep for years. I love that something we have made can help capture the feeling of a day, but there is also a responsibility to get it right because we know how much it means to the person ordering it.
Do you think the way we celebrate is changing? Are we becoming better at celebrating the smaller, everyday moments as well as the big milestones?
Yes, definitely. We are still celebrating the big birthdays, weddings and anniversaries, but I think people are also much better at finding reasons to make the everyday feel special. It might be getting a beautiful cake for a dinner with friends, sending somebody macarons to say thank you or simply marking something that feels important to you. I really like that celebrations have become more personal and don’t always have to follow a set of rules.
There’s so much emotion attached to both food and celebration. How do you translate a feeling or story into something you can actually see and taste? How important is getting to know the person or story behind an occasion before you begin designing?
I don’t necessarily need to know the whole story behind an occasion. Usually people come to us with a colour palette, a theme, a reference image or even just a fairly loose idea. Our job is to take that and turn it into something that looks exciting, feels right for the occasion and, most importantly, tastes really good. Often the emotion comes from the moment it is brought out and shared, rather than us trying to build a whole story into the design.
What are you celebrating in your own life right now?
At the moment, I’m celebrating ANNA moving into a really exciting new chapter. The business is growing, we have a brilliant team and we are getting opportunities to work with people and brands we genuinely admire. When you are running a business, it is very easy to move straight on to the next thing, so I’m trying to get better at stopping and recognising how far we have come.
Colour plays such an important role in both of our creative worlds. What does colour bring to a celebration for you, and how instinctive is your approach to choosing it?
Colour creates a feeling before you have even noticed any of the other details. It can make something feel joyful, romantic, luxurious, nostalgic or completely unexpected. My approach is quite instinctive to begin with, but we then refine it and make sure every colour has a reason for being there. I love combinations that have a little tension or contrast to them rather than everything feeling too perfectly matched.
What does the ANNA Cake Couture x Fleur of England collaboration mean to you?
It feels really special to bring together two independent, female-founded Bristol brands that both care so much about craft, creativity and beautiful details. I have admired Fleur’s work for a long time, so being invited to create something for such an important anniversary was a real honour. Although lingerie and cake are very different things, there is so much shared ground in the colour, texture, femininity and sense of occasion. It has been lovely translating Fleur’s world into something people can see and taste.
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