20 YEARS OF FLEUR OF ENGLAND
The three new collections for AW21 are particularly special to Founder and Creative Director Fleur Christacos, as well as the brand as a whole, as they are designed to embody a celebration of 20 years of Fleur of England. With the 20th Anniversary in mind, the collections are emotionally driven and from the heart, and all designed by hand in Fleur of England’s Bristol studio.
As our business evolved, we felt it only right that our branding evolved with it. 2020 saw the launch of our brand new logo design and beautiful new packaging, for a modern, grown-up Fleur of England.
Early 2020 saw us embark on our Fleur in Bloom project, increasing our size offering to include both smaller and larger sizes. Features such as silver rings were added to our new DD boudoir bra, created with larger capacity cups, and a brand new U-band style was added to our E-G cup bras to offer the same amount of support as our smaller sizes.
Fleur of England are proud to have been awarded the Positive Luxury Mark in recognition of our continued efforts to become a more conscious and sustainable brand.
"Growing up reading Drapers, this award was extremely special to me and a huge achievement for the Fleur of England team members both past and present." - Fleur Christacos, Founder & CEO
In 2016 Fleur launched her first range of swimwear called Resort by Fleur, taking inspiration from family holidays and her favourite destination St Lucia.
SIGNATURE COLLECTIONS LAUNCH
Launched in 2014, the Signature Collections by Fleur of England feature three timeless collections in the most sumptuous of fabrics, to build the foundations for your luxury lingerie collection.
This seductive yet elegant collection pioneered a style of boudoir bra that was to be imitated for years to come and can still be seen in fashion today. While the whole collection feature guipure embroidery over sheer tulle, it was the boudoir bra that came to be one of our most recognisable pieces to date.
As the brand grew and developed its signature styles, the name Fleur T no longer seemed suitable for the luxury label it was becoming, so Fleur of England was born, epitomising the high-end, crafted aesthetic the brand became synonymous for.