Fleur of England studio with mood boards and plants

About Us


We hope to inspire a more confident and conscious world with femininity and sustainability at its heart. From a delicate piece of embroidery to a mischievous motif; our pieces are designed to bring joy, inspire confidence and embrace the feminine. And they do.

meet our founder

Hello, I’m Fleur and I’m the founder and creative director of Fleur of England.

The story of Fleur of England is the culmination of a dream that began when I was a little girl. Growing up, I wore a lot of boys’ hand-me downs and as a result, I craved for anything feminine and delicate. As I got older I became fascinated by fabrics and fashion and decided to study Fashion Marketing at university.

Fleur of England team sat on sofa
Fleur of England fabrics and designers hand

Known for our attention to fit and craft, all lingerie and nightwear is designed by our Founder, Fleur here in Bristol – from the silhouette to the bespoke embroidery designs, each piece is meticulously hand-sketched before being crafted with care by our friends in Portugal.

established in 2000

Since its launch 23 years ago in Liberty of London, Fleur of England has become an established luxury lingerie brand with 65 stockists all over the globe and numerous awards, most recently the Drapers Independent Lingerie Brand of the year.

Fleur our founder designing