About Us
OUR PURPOSE
Our vision is timeless... to create intimate design with soul, to celebrate the power of modern femininity, and to make women around the world feel extraordinary.
From a delicate piece of embroidery to a mischievous motif, our pieces are designed to bring joy, inspire confidence and embrace the feminine.
Fleur’s passion for design began in childhood when she created dolls clothes and was drawn to laces and silks. Growing up in a family of boys, she longed for something beautiful. Later, while working in a luxury lingerie boutique and studying fashion marketing, she saw the need for lingerie that fit beautifully and empowered women. This inspired her to create Fleur of England, redefining luxury lingerie with elegance and timeless style.
Fleur is involved in every level of the business. She has nurtured the brand from concept to the established brand that it is today. As well as running the business, Fleur is a dedicated mum. Fleur oversees the entire business and designs every garment, working closely with our small team to ensure the best possible fit whilst adding a touch of luxury into our fabulous customers lingerie drawers.
Fleur has over 30 years of fit experience & has fitted thousands of women.
All Fleur of England garments begin as hand-drawn sketches in our Bristol studio by our Founder, Fleur. From the silhouette to the bespoke embroidery, each design is created in-house using traditional lingerie pattern-cutting and hand-drafted grading by our all-female team. Our intricate embroideries are crafted in Europe and have become a signature of the brand.
Each piece is then produced in small runs by our long-standing partners in Portugal, specialists in lingerie craftsmanship with whom we have worked for over 20 years. Our Fleur Du Jour Nightwear, Silk Eyemask and Signature Pyjamas are designed in England and crafted by expert makers in China, ensuring the same attention to detail and quality across every collection. This slower, considered approach allows us to honour craftsmanship while maintaining the exceptional fit and quality Fleur of England is known for.
Hand-crafted embroideries and sumptuous materials elevate the exquisite nature of our luxury lingerie. Here at Fleur of England, we place emphasis on quality, sourcing only the highest quality fabrics and utilising in-house expertise to create the perfect fit. Our designer lingerie has an exceptional lifespan and will stay with you for years to come.
French Eyelash Lace - Our exclusive French eyelash lace is delicate and soft, and used throughout our lace collections. Sourced from a family run business in Lyon, France, who have been lace makers since 1936.
Consciously sourced - We're thrilled to be adding a tulle base to our Eco embroidery collections which is made from 100% recycled plastic bottles.
Luxurious Finishing Touches - Every piece is finished with the finest, intricate details; 24-carat gold plated hardware, silk-covered buttons & silk encased straps. we believe in the finer details and creating every piece with the intention of it lasting a lifetime.
Since our launch 25 years ago in Liberty of London, Fleur of England has become an established luxury lingerie brand with 65 stockists all over the globe and numerous awards, most recently the Drapers Independent Lingerie Brand of the year. Discover our timeline below...