In Bloom: Inspiration from the Chelsea Flower Show

There’s a certain kind of magic that happens when you walk through the gates of the RHS Chelsea Flower Show. A kind of hush falls over the crowds, not of silence, but of awe. You’re suddenly surrounded by beauty in its purest form: nature, shaped with intention, blooming unapologetically in every direction.

As someone whose name means “flower,” I’ve always felt a special connection to blooms and botanicals. It’s no coincidence that nature and particularly the quiet power of flowers has shaped so much of who I am and the brand I’ve built. At Fleur of England, flowers aren’t just a motif, they’re part of the story.

So, it felt entirely fitting to spend this week wandering through the grounds of Chelsea, surrounded by the very thing that has inspired me since I can remember.

Where Luxury and Nature Meet

What struck me most this year was the sense of intentional beauty in each garden. Not just showy displays of colour, but thoughtful expressions of emotion, storytelling, and even healing. It reminded me so much of how I approach designing lingerie; it’s not just about how something looks, but how it feels. The experience of it.

Two gardens, in particular, captured my heart.

Monty’s Dog Garden – A Love Letter to Companionship

Monty is known for his deep affection for his dogs, especially Ned, who many will recognise from Gardeners' World. For this garden, Monty invited Ned, his golden retriever, to help shape the paths — quite literally following his nose to create the routes that weave gently through the planting. There was a quiet dignity here, a space that didn’t strive to impress but simply offered kindness and comfort. As someone who shares a profound love for animals and nature, I found this garden spoke to the gentle beauty found in companionship. I particularly loved the dropped dog ball resting in the stream — so simple, yet it held such a quietly beautiful story.

The Boodles Garden – Glamour in Bloom

In contrast, The Boodles Garden brought a different kind of inspiration. It was elegant, luxurious, and fenimine— without ever losing its connection to nature. The structure, the symmetry, the bold yet refined planting... It was everything I love about considered design.

This garden spoke to the kind of femininity I celebrate in every collection: confident, bold, beautifully balanced. It reminded me that florals don’t have to be soft and sweet. They can be strong, architectural, radiant.

How Flowers Shape My Creative World

At Fleur of England, flowers have always been more than decoration. They are metaphors — for growth, sensuality, femininity, and strength. You’ll find them in our embroidery, in the lace we use, in the fluid shapes of our designs. They appear again and again because they never stop inspiring me.

I often say that lingerie is a kind of wearable garden — it’s something beautiful, intimate, and cultivated with care. And much like a flower, it blooms when it’s close to the sun, or the skin.

Walking through Chelsea this week reminded me why I do what I do. To create beauty with purpose. To honour nature’s timeless design. And to make garments that, like a garden, are meant to be loved, cared for, and cherished.

In Bloom, Always

Whether I’m sketching a new collection or walking through the rows of roses and wild grasses at Chelsea, I’m reminded that creativity often starts in the soil — quiet, patient, rooted. And then one day, it blossoms.

So much of Fleur of England is inspired by nature. And this week, it felt like everything had come full circle.

With love,
Fleur x
Founder & Creative Director, Fleur of England