AW25: A Season of Rediscovery
AW25: A Season of Rediscovery
When I launched Fleur of England, the concept was simple: Luxury lingerie that is beautiful to the eye and even more of a joy to wear. Nearly 24 years later, that vision remains my compass. This season, as I designed our Autumn/Winter 25 collections, I felt more inspired than ever to create exceptional pieces that celebrate feminine energy, sensuality, and confidence.
AW25 is a love letter to life’s most intimate and unforgettable moments…stolen neck kisses, lingering coffee dates, exhilarating midnight car rides. Each collection in this season’s story is designed not just to be seen, but to be felt: a reminder that true luxury is how lingerie makes you feel when it touches your skin and awakens your spirit.
The palette is bold and unapologetic. Raspberry, Amethyst, Rouge, and Noir, the rich hues of AW25 are daring, captivating, and endlessly chic. Delving into our archives of signature styles, I have reimagined them through the lens of the modern woman, refining details with fresh craftsmanship while holding true to our heritage of sensual artistry. You can see my mood board below. I love creating the mood of the season, its essence; this is where it all begins.
We begin with Lola, who embodies a carefree attitude and the joy of dressing for yourself. She builds on the spirit of our Fleur du Jour collection, taking mesh lingerie into bold new territory. Striking raspberry tones meet delicate gold accents, offering a subtle sparkle against the skin. With daring new silhouettes and a focus on comfort that never compromises allure, Lola is both playful and powerful, perfect for the woman who delights in her own magnetism.
Simone is the definition of refined sensuality, curated for true connoisseurs of lingerie. This collection reimagines beloved Fleur of England classics with a striking contrast: traditional French eyelash lace paired with bespoke ‘fishnet’ embroidery on the finest Italian tulle. Simone is designed to tease intimacy and seduce with finesse, empowering the wearer with bold elegance that whispers of mystery and strength.
Some sketches of this beautiful collection are below from my sketch book
Cecilia radiates exclusivity with her “do not disturb” allure. Draped in the deep, luxurious tones of Amethyst, she channels the memory of our iconic Onyx collection while introducing breathtaking new designs. The longline balcony bra, adjustable harness, and ouvert brief each embody a balance of sophistication and desire. Cecilia is the ultimate indulgence, igniting passion while cocooning the body in artistry.
You can see pictures below of Cecilia being made by our friend in Portugal.
Finally, we reintroduce Onyx, one of our most iconic collections. This season, she is invigorated with a new infusion of feminine energy and bold refinement. Crafted from sheer Italian tulle and sumptuous silk in a shade of Noir, Onyx exudes fierce sophistication. With innovative new silhouettes, this reimagined collection feels both timeless and directional, a reflection of the Fleur of England woman herself: modern, strong, and unapologetically sensual.
As you journey through our AW25 world, I invite you to indulge in the artistry of British-designed luxury lingerie. Every detail, each stitch, each silhouette has been crafted with meticulous care, passion, and precision. These collections are an ode to the modern woman: empowered, confident, and unapologetically feminine.
With AW25, we celebrate not only what lingerie looks like, but the intimate magic of how it makes you feel.
Always with Love
Fleur
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