Fleur of England studio with mood boards and plants

About Us


We hope to inspire a more confident and conscious world with femininity and sustainability at its heart. From a delicate piece of embroidery to a mischievous motif; our pieces are designed to bring joy, inspire confidence and embrace the feminine.

meet our founder

Fleur is involved in every level of the business. She has nurtured the brand from concept to the established brand that it is today. As well as running the business, Fleur is a dedicated mum. As creative director, Fleur oversees the entire business and designs every garment, working closely with our small team to ensure the best possible fit whilst adding a touch of luxury into our customers lingerie drawers.

Fleur has over 30 years of fit experience & has fitted thousands of women.

"I aim to educate women on how to achieve their perfect fit, in order to unlock their secret source of confidence" - Fleur

Fleur of England team sat on sofa

Known for our attention to fit and craft, all lingerie and nightwear is designed by our Founder, Fleur here in Bristol – from the silhouette to the bespoke embroidery designs, each piece is meticulously hand-sketched in the UK before being crafted with care by our friends in Portugal & Wales.

We have worked with the same factories for the past 23+ years where we have together mastered the high standard of quality and fit that Fleur of England is renowned for. Our shared value of ethics is demonstrated through the team of skilled machinists that work on our collections. The teams in Portugal & Wales are highly skilled specialists in their craft, using traditional techniques, working solely on lingerie & swimwear in small production runs, which embraces a slow fashion mindset.


All garments are sketched by hand at our bristol studio, by Fleur, and are unique and exclusive to Fleur of England.

We pride ourselves on our unique and bespoke, hand-drawn embroidery designs. Designed in-house by Fleur, our intricate embroideries are something we are known for, and add something unique to every luxury lingerie collection. All embroideries are crafted in Europe.

We believe in traditional lingerie design, lingerie patterns are hand drafted in-house as well as grading sizes for production.


Hand-crafted embroideries and sumptuous materials elevate the exquisite nature of our luxury lingerie. Here at Fleur of England, we place emphasis on quality, sourcing only the highest quality fabrics and utilising in-house expertise to create the perfect fit. Our designer lingerie has an exceptional lifespan and will stay with you for years to come.

French Eyelash Lace - Our exclusive French eyelash lace is delicate and soft, and used throughout our lace collections. Sourced from a family run business in Lyon, France, who have been lace makers since 1936.

Consciously sourced - We're thrilled to be adding a tulle base to our embroidery collections which is made from 100% recycled plastic bottles.

Luxurious Finishing Touches - Every piece is finished with the finest, intricate details; 24-carat gold plated hardware, silk-covered buttons & silk encased straps. we believe in the finer details and creating every piece with the intention of it lasting a lifetime.

established in 2001

Since our launch 23 years ago in Liberty of London, Fleur of England has become an established luxury lingerie brand with 65 stockists all over the globe and numerous awards, most recently the Drapers Independent Lingerie Brand of the year.