What a Year | A look back at 2020

A new year signifies a new beginning, a fresh perspective but also an opportunity to reflect. 

I want to start by thanking all of our customers and community for their continued support, love and kindness. Your support and messages have kept me and my small team motivated throughout the last year on our continual quest to make women feel exquisitely confident. Without our amazing community we couldn’t do this; we are so grateful.

 The last year has taught us so much, to find joy in the simple things and that love and kindness are by far the most important thing in all our lives.

 A massive big heart felt thank you to the Fleur team for the successful journey over the last year.  I think we have laughed and cried together this year in almost equal measure but we move into 2021 with a passion to continue our work to spread more love and kindness while concentrating on producing a sustainable brand that inspires and empowers women to feel exquisitely confident. While we can all agree that 2020 was an extremely challenging year for everybody, we have a few moments of celebration that we would love to share. 



Fleur in Bloom

We started the year with a celebration of bodies, launching our Fleur in Bloom collections and expanding our size range to include both smaller, and larger sizes. This exciting launch came hand-in-hand with some new design features, such as our specially developed U-Band back for our larger cup sized balcony bras, allowing us to balance both beauty and function to create a sexy, delicate bra that provides you with the support and comfort you need. 


Our Illustration Competition 

As we entered lockdown for the first time, we launched our illustration competition and were blown away by the creativity and originality of our customers. We may have been stuck indoors, but these beautiful illustrations lifted our spirits and showed us there were no limits on creativity and positivity. 

See our favourite illustrations here. 

A COVID-19 Friendly Photo Shoot

We were fortunate enough to be able to shoot our AW21 collections, even though the circumstances were very different to what we were used to. We were so proud of our team coming together with face masks and plenty of hand sanitiser to create beautiful images of our new collections that we cannot wait to share with you. 

Go behind the scenes of the shoot here. 


Staying Connected

We made over 8,500 new friends this year and have loved sharing our content and connecting with you all.

Feeling Supported

It's no surprise that our best-selling balcony bra still reigns supreme, with this being the most popular choice of bra for the year. 

A Loving Embrace

This limited edition collection was a firm favourite on Instagram, and with its intricate embroidery design we weren't surprised.  


Thank you so much for your continued support this year, here's to 2021 bringing us even more reasons to celebrate.