SENSUAL AND EMPOWERING

FRIDAR

An ode to the impressionist art movement, Fridar was designed with the aim of creating a lingerie collection that empowers women every time they step into one of the pieces. Translating as “One who is beautiful”, the collection weaves a nocturnal narrative of glamour, self-confidence and free spirit brought to life by the bespoke embroidery that features dark midnight brush strokes on Italian invisible tulle.

EXPLORE FRIDAR

Intricately crafted to reflect the Icelandic night sky, the magical dark blue colour,coupled with the 24- carat gold plated hardware and silk encased straps, lends a seductive touch. Introducing a show- stopping body, front fastening decadent suspender and new baby doll with a stunning backdrop design, Fleur pushes the boundaries of luxury once again with Fridar.