Our lingerie may be precious, but so are the earth’s resources. As part of the fashion industry, we are aware that we are a part of one of the most polluting industries on the planet. Because of this we have a responsibility to make changes and improve our practices where we can to work towards a better and more sustainable future.
We’re by no means perfect, but we are continually taking steps towards improving our environmental impact. We invite you to explore Fleur of England's sustainability values below.
Sustainability is something we strive for as a business and, although our journey to creating conscious luxury is just getting started, we have been inspired to learn and challenge ourselves to do better. We hope to create a brand that champions slow fashion and sustainable practices. We invite you to join us on our journey, opening up about our progress and goals for the future, taking that first step of being transparent and open.
Working with Positive Luxury, we have broken down our sustainability journey into four key areas of focus; People, Planet, Product & Promise. Fleur of England is ever evolving and we will always do our utmost to provide luxury garments whilst keeping in mind our environmental footprint. Continually making green steps to make positive change.
People are at the heart of our brand with our vision being to create an accessible platform for both men and women that encourages confidence and empowerment. We hope to have a positive impact on all the people that come into contact with our brand, from our wonderful seamstresses in Portugal to our small team in Bristol.
We advocate a slow fashion mindset, designing garments that are built to last a lifetime. We use the highest quality materials and hope to introduce an organic collection in the future.