Jun 19, 2024

Elevating the Luxury Lingerie Experience at Dentelle Fine Lingerie

At Fleur of England, we believe in celebrating our partnerships with those who share our passion for luxury, craftsmanship, and the timeless allure of beautifully made lingerie. Today, we are thrilled to feature an interview with Katya, the owner of an exclusive luxury lingerie boutique Dentelle, Fine Lingerie in Carmel by the Sea, California. Katya has been a cherished partner of Fleur of England, and her boutique is a testament to elegance and bespoke luxury. Recently, she completed a stunning refit of her store, enhancing its bespoke and luxurious appeal. Join us as we delve into her journey, her love for Fleur of England, and her vision for the ultimate luxury lingerie experience.

Katya, Can you tell us a little about your boutique Dentelle and what inspired you to open a luxury lingerie store in Carmel by the Sea?

Dentelle is more than just a lingerie boutique; it's a haven for those who appreciate fine European craftsmanship and impeccable style. Our carefully curated selection of luxury lingerie showcases the best European brands, offering our clientele a wide range of sizes from 30 to 40 band, catering from A to G cup sizes.

What sets Dentelle apart is our commitment to providing an exceptional customer experience. We believe that every individual deserves lingerie that not only fits well but complements their unique body shape and style. That's why we offer personalized consultations and fittings, educating our customers on finding the perfect fit and style that enhances their natural beauty.

Situated in the charming town of Carmel by the Sea, Dentelle has become a destination for lingerie enthusiasts worldwide. People are drawn to the European ambiance of our store, making it a must-visit spot for special occasions like weddings, anniversaries, and romantic getaways. Everyone can indulge in the luxury and elegance that Dentelle embodies.

You’ve recently completed a beautiful refit of your beautiful store Dentelle. Can you share what changes you made and how this transformation enhances the shopping experience?

To create a more luxurious and inviting atmosphere, we elevated the space with grass cloth wallpaper adorning the walls and introduced custom-made bronze display racks, adding a touch of elegance to our surroundings. Additionally, we've expanded our offerings to include room for private events, catering to the personalized needs of our customers.

Katya, you recently asked Fleur to design a sketch for your dressing room doors. What inspired this idea and how do you think the custom sketches on the dressing room doors will enhance the customer experience in your boutique?

One of the highlights of our refurbishment is the addition of two new fitting rooms, complete with large wall mirrors and custom-designed doors by Fleur Christacos, Founder and CEO of Fleur of England. Our customers feel comfortable and confident during their shopping experience. We've also implemented beautiful acrylic drawers for efficient backstock management, streamlining our operations behind the scenes.

Overall, our boutique now exudes an air of spaciousness and sophistication, making it a joy for customers to browse and explore. To further enhance the experience, we've created a charming area where customers can savor a glass of champagne while they wait, and our oval-shaped register and sofa add a subtle nod to feminine curves, embodying the essence of Dentelle's commitment to style and comfort.

How do you ensure that your customers find their perfect fitting bra, and in your opinion, what makes Fleur of England stand out in the luxury lingerie?

At our boutique, we prioritize personalized service to ensure that each customer finds their ideal fitting bra. We initiate this process by offering one-on-one bra fitting appointments, during which we engage with our clients to understand their specific needs, preferences, and lifestyle factors such as occupation and occasions they're shopping for. We firmly believe in styling women in lingerie as an integral part of their overall outfit, often encouraging customers to bring their ready-to-wear pieces to the store for a complete ensemble.

In our opinion, what sets Fleur of England apart in the luxury lingerie market is their unwavering commitment to excellence in craftsmanship and design. From bespoke embroidery to the use of luxurious fabrics and 24k gold plated hardware, every aspect of Fleur of England's creations exudes opulence and sophistication. Their unique styles and handcrafted designs, including intricate hand stitching and hand-drawn motifs, further elevate the brand's allure, captivating discerning customers seeking unparalleled luxury.

Among Fleur of England's standout offerings, the ouvert briefs undoubtedly command attention, serving as an irresistible allure for every customer seeking something truly exceptional in luxury lingerie. It's this dedication to exquisite craftsmanship and innovative design that distinguishes Fleur of England as a leader in the realm of luxury lingerie, capturing the hearts and imagination of lingerie connoisseurs worldwide.

What trends do you see emerging in the luxury lingerie market, and how do you adapt these trends in Dentelle?

At Dentelle, we're witnessing a growing trend of lingerie being embraced as an integral part of everyday outfits, rather than solely for private moments. We actively encourage our customers to incorporate lingerie into their ensembles, whether it's pairing a bra or bustier with a chic blazer and high-waisted pants, or styling a silk slip with a cozy sweater. This shift towards lingerie as outerwear reflects a broader movement towards self-expression and empowerment through fashion.

In line with this trend, we curate a selection of lingerie pieces that are meant to be shown off. From intricately designed bras to elegant bustiers and silk slips, each piece in our collection is chosen for its ability to seamlessly transition from intimate wear to stylish outerwear. By offering lingerie that blurs the lines between undergarments and fashion statements, we cater to the evolving preferences of our clientele, who seek versatility, sophistication, and individuality in their wardrobe choices.

By staying attuned to emerging trends in the luxury lingerie market and embracing the concept of lingerie as outerwear, Dentelle remains at the forefront of fashion, empowering our customers to express their unique style and confidence with every ensemble.

Finally, what advice would you give to someone looking to invest in their first piece of luxury lingerie?

Investing in a luxury piece of lingerie can be a transformative experience for any woman. Not only does it enhance confidence and beauty, but it also perfectly complements the natural curves and silhouette, accentuating femininity in the most elegant manner.

When embarking on this journey, my foremost advice is to prioritize quality over quantity. Opting for well-crafted, high-quality pieces ensures longevity and maintains shape, offering a lasting investment in both comfort and style. Moreover, luxury lingerie possesses a unique allure that sets it apart, exuding sophistication and allure unlike any other.

Ultimately, choosing to invest in luxury lingerie is an investment in oneself —a decision to indulge in the finer things in life and embrace one's own beauty and sensuality. So, choose wisely, savor the experience, and revel in the timeless elegance of luxury lingerie.