Iona begins the story of our 25th Anniversary season. The first of three sisters, each collection embodies its own mood and inner world, bound together by heritage and craftsmanship. As the grounded soul, Iona is quietly powerful, deeply feminine and rooted in the beauty of the natural world.

Its soft olive-green tones honour the British landscape; wildflowers bending in the breeze, windswept hills and the quiet strength found in stillness. Bespoke hand-drawn embroidery by our founder, Fleur, traces an organic edge across the body, celebrating the natural contours of the female form with calm confidence and gentle radiance.