Celebrating 25 Years of Craftsmanship: Introducing Olivia

By Fleur, Founder & Designer of Fleur of England 

As I sit here reflecting on 25 years of Fleur of England, I find myself returning to the same truth that has guided me since the very beginning: beauty is always found in the details. 

This December — perfectly timed for the magic and generosity of the festive season — I am so proud to unveil Olivia, the first collection in our year-long celebration of Fleur of England’s 25th anniversary. It feels fitting that this milestone begins with a tribute to British heritage, craftsmanship, and the artistry that have shaped my design journey from day one. 

A Celebration of British Heritage 

Revel in the richness of British decorative art with Olivia — a collection inspired by the ornate beauty of William Morris. I have long admired the romanticism of his work: the winding vines, the generous curves, the sense of story woven into every motif. 

For our anniversary, I knew I wanted to reinterpret that heritage through the Fleur of England lens — feminine, sensual, refined. The result is a bespoke embroidered collection that feels both timeless and modern, rooted in history yet designed for the woman of today. 

The Artistry Behind Olivia 

Every embroidery motif within Olivia begins as a hand-drawn sketch in my Bristol studio. Translating these drawings onto fine Italian tulle is a process that has taken months of refinement, precision, and craftsmanship. From the depth of the threads to the exact placement on each pattern piece, every detail is considered — nothing is rushed. 

The collection is brought to life in a mesmerising shade of peacock green — a colour chosen for its opulence and quiet drama. Paired with the softest stretch silk and finished with our signature 24-carat gold-plated hardware, Olivia feels unmistakably luxurious, yet deeply wearable. 

Introducing New Silhouettes 

To mark this special anniversary, I wanted to introduce silhouettes that feel fresh, confident, and beautifully engineered. 

For the Woman Who Moves with Quiet Confidence 

Olivia was designed for the woman who understands the power of subtlety — the woman whose strength is expressed not through volume, but through intention. She chooses pieces that honour her body, her story, and her sensuality. 

There is something truly special about gifting yourself — or someone you love — a piece that has been crafted with such care. As the nights draw in and December fills with festivities, Olivia invites you to indulge in beauty, heritage, and a moment just for you. 

A New Chapter Begins 

Launching first week of December, Olivia marks the beginning of a year-long celebration of everything Fleur of England stands for: artistry, craftsmanship, emotion, and the quiet luxury that has defined our collections for a quarter of a century. 

Thank you for being part of this journey — whether you’ve been with us for 25 years or you are discovering us for the first time. I look forward to sharing the next chapter with you. 

With love, 
Fleur 
Founder & Designer, Fleur of England