Celebrating a New Era of Feminine Energy: Introducing Fleur Du Jour Fleur’s Foreword

Join us as we celebrate a new era of feminine energy at Fleur of England and welcome our new capsule collection, Fleur Du Jour, a celebration of redefined femininity. This is a concept that I have been thinking about for some time, and I am delighted to finally introduce you to her.

 

We invite you to explore the luxury of this versatile, capsule collection that I wanted to seamlessly transition from day to night. Crafted from beautiful silk satin with a peachy finish, this collection is a dream for the lover of silk. I know how much our clientele adores this luxurious fabric. The double-layer silk boudoir bra and soft mesh balcony bra and briefs caress the skin with luxurious comfort. At Fleur of England, we continue to indulge in slow fashion and introduce to you a collection that transcends trends and embraces timelessness. The extra touch of luxury is woven into every detail, from the meticulously crafted hems to the silk-covered buttons, French seams, and hidden back details. Throughout the collection there is the added touch of 24 Carat gold plated hardware for the ultimate luxury experience.

Fleur du Jour embraces carefully considered design, where every stitch tells a story of refinement, welcoming you to a new chapter of sophistication and style. A world where the details matter and the allure is timeless.

As the founder and designer of Fleur of England, my creative process is deeply rooted in the celebration of feminine energy and the timeless allure of refined elegance. Over the past 23 years, I have witnessed an evolution in what it means to be feminine, and with Fleur Du Jour, I wanted to encapsulate this new era.

The inspiration for Fleur Du Jour came from a desire to create a collection that embodies the essence of modern femininity—strong, sophisticated, and effortlessly elegant. The name itself, Fleur Du Jour, which translates to "Flower of the Day," signifies a fresh, blooming presence that exudes grace and poise.

Fleur Du Jour is designed to be a seamless blend of refinement and sophistication. Each piece in the collection is crafted from the finest silk satin, known for its luxurious feel and peachy finish. This fabric choice was deliberate, as it not only offers unparalleled comfort but also drapes beautifully, enhancing the natural curves of the body.

The double-layer silk boudoir bra and soft mesh balcony bra and briefs are standout pieces in the collection. These designs are not just about aesthetics; they are about the experience of wearing them. The bras caress the skin, providing a barely-there sensation that feels like a second skin. This collection is an invitation to indulge in the sensory delight of high-quality materials and meticulous craftsmanship.

Every detail in Fleur Du Jour has been thoughtfully considered. From the gold-plated hardware (made in France) to the French seams and hidden back details, each element speaks of a dedication to slow fashion—a commitment to creating pieces that are timeless, rather than transient trends.

At Fleur of England, we have always championed the principles of slow fashion. In a world where fast fashion dominates, we believe in the importance of creating pieces that are designed to last, both in terms of quality and style. Fleur Du Jour is a testament to this philosophy.

By embracing slow fashion, we ensure that every piece in our collection is made with the utmost care and attention to detail. This approach not only enhances the longevity of our lingerie but also reduces the environmental impact associated with mass production. We are proud to offer a collection that aligns with the values of sustainability and ethical manufacturing. I visited our factory in Portugal to watch the collection being made. You can see here a specialist lingerie cutting machine, this machine cuts in a very specific way to reduce fabric waste. You can see the pictures I took below.

 

 

One of the defining features of Fleur Du Jour is its versatility. This capsule collection is designed to transition effortlessly from day to night, making it a perfect addition to any wardrobe. Whether you are looking for something elegant to wear under your work attire or a luxurious piece for an evening out, Fleur Du Jour has you covered.

The collection includes a range of pieces that can be mixed and matched to suit different occasions. The double-layer silk boudoir bra, for instance, can be paired with the silk shirt for a sophisticated yet comfortable look. The peachy finish of the silk satin adds a touch of luxury, making each piece feel special. The silk slip dress can be worn to an exclusive event as well as to sleep in. The silk satin caresses all your curves in the right places and is beautiful example of ready to wear.

 

In creating Fleur Du Jour, I wanted to celebrate the multifaceted nature of modern femininity. Today’s women are strong, confident, and unapologetically themselves. They deserve lingerie that reflects these qualities—pieces that make them feel empowered and beautiful.

Fleur Du Jour is a collection that embraces this spirit. It is designed for the woman who values quality over quantity, who appreciates the finer details, and who understands the importance of feeling comfortable and confident in her own skin.

  

Fleur Du Jour is more than just a lingerie collection; it is a celebration of modern femininity, romance, and the art of slow fashion. As we embark on this new chapter, I invite you to explore the exquisite designs and luxurious materials that define Fleur Du Jour. Let each piece remind you of the beauty and strength that lies within, and may it inspire you to embrace the elegance and sophistication that is uniquely yours. 

Join us in celebrating the new era of feminine energy at Fleur of England, and discover the timeless allure of Fleur Du Jour.

Love fleur x