The Design
When designing Ela, Fleur had a clear vision to create a collection that reconnects us with nature. The moodboard radiates a sense of freedom and tranquility which inspired the forest green hues and intricate design elements and also embodies the kind approach we take as a brand towards caring for the Earth.
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Behind the Design
The reconnection to nature and to heal holistically was very much in mind when designing. The colour pallet is soothing and calm inspired by nature and its blooms. Kindness is a pure value of mine and it was important to weave this into my collections. Ela meaning earth is inspired the magical forest the reconnection with Mother Nature and all her beauty.
