Introducing Camellia | Behind the Design
Inspired by the flower of the same name, our Camellia collection is strength and playfulness personified. The vivid palette of crimson and coral is emblematic of an English garden in full bloom, exuding inner confidence and beauty.
Our classic styles are given a contemporary twist to reflect the modern woman’s wardrobe. Sleek lines, polished details and a bold shade of coral refresh your lingerie staples, accentuating the female form and embracing the spirited nature of the season.
Fleur talks us through her inspiration for the new collection and the must-have pieces to add to your lingerie drawer.
The Design
Colour is intrinsic to my design process. Colour, fabric and embellishment are meticulously chosen to evoke the right mood and feeling. My Spring/Summer collections lean towards fresh and vivid palettes to reflect the playful and enigmatic magic of the season. The chosen mixture of coral and crimson resembles the height of summer, where temperatures heat up (as do inhibitions), colours are more vibrant and beauty can be seen in every corner of your landscape.
The intricate layers and simplistic beauty of the camellia flower inspired the bespoke French lace which is crafted in every piece. The summer season sees flowers unfold to proudly display their beauty in all their glory. To me this signifies the empowered woman; effervescent, charming, playful and unapologetically herself. The vibrant coral shade emphasises the exquisite detail of the lace, encompassing modern femininity and finesse of every design.
Silhouettes are directional with the introduction of racer-back styles. Sleek nightwear pieces elongate the silhouette and are flattering with their scooped necklines and racer-back features. The Camellia collection marries comfort and luxury to imbue a sense of sensuality and contentment. Sex appeal is turned up a notch in our bra and knickers design, where structure is paramount to enhancing your feminine curves.
Updated Styles
Our beloved ouvert briefs are updated with sensual thin silk encased straps, beautifully framing the hips and giving the traditional brief a sexy new style. The provocative peephole derriere feature combined with demure French lace is sure to tantalise and ignite passion in the boudoir. This is an overtly sexy choice for the bold and daring.
The Camellia silk babydoll is modest yet alluring. Opting for a classic slip dress design, the luxury babydoll is crafted in lustrous silk, a flattering scooped neckline, slender silk straps and handcrafted lace hem, making it a vision of opulence. The racer-back modernises the classic silhouette and the exquisite colour allows the elegant nightwear dress to speak for itself, evoking a sense of unadulterated luxury when lounging.
My Favourite Piece
Our best-selling Padded Plunge Bra is reintroduced to the Fleur collective in a bright new shade. The soft padded foam cups meld into your curves enhancing your natural shape as well as providing coverage. I love the delicate French Eyelash lace which draws attention to the décolletage. This style is inclusive in its design as it is suitable for those with fuller busts as well as smaller bust sizes.
Pair with the Camellia lace briefs for a traditional look or the Camellia ouvert briefs for a more sensual aesthetic.
Fierce femininity and self-love is at the heart of this collection. I hope the Camellia collection emboldens you to discover your signature styles in a daring new shade with contemporary details.
Fleur x
