Fleur of England Fridar Balcony Bra and Brief shown on two models


An ode to the impressionist art movement, Fridar was designed with the aim of creating a lingerie collection that empowers women every time they step into one of the pieces. Translating as “One who is beautiful”, the collection weaves a nocturnal narrative of glamour, self-confidence and free spirit brought to life by the bespoke embroidery that features dark midnight brush strokes on Italian invisible tulle.

'Fridar is confident, glamorous and extraverted manifested through the enchanting midnight colour'
Fleur of England Fridar Boudoir Bra shown on model