Introducing Ida | Behind The Design

Discover Ida – an Fleur of England capsule collection designed to embody the spirit of modern sensuality. Play peek-a-boo with Ida’s sheer mesh and black French leavers lace panels, revealing and concealing just enough to capture the imagination.

Finished with 24 carat gold plated  hardware, Ida is as chic as she is effortless, elevating timeless designs with a soft touch and wild soul. 

The Design
24ct gold hardwear contrasts beautifully with the exquisite black French leavers lace. Silk encased elastic straps and underbands provide support and comfort to this classic collection. The pieces are all made from 65% Nylon, 25% Silk and 10% Elastane.
"Inspired by the idea of a 'Flaneur', Ida mixes soft and delicate lace with bold, sexy designs for a collections that's full of attitude."
Updated Styles
The Ida Ouvert Brief features a captivating new design. Bold straps and a deep front panel of lace capture the imagination, whilst a sheer tulle back reveals and conceals just enough.

Wear with the Ida boudoir bra to complete the look.

Fleur Girl's Favourite Piece

The Ida Boudoir Bra, a perfect choice for smaller cup sizes that do not require a lot of support, the Ida boudoir bra is crafted in black lace and luxurious silk.

24 carat gold hardware and a modern racer-back add attitude, toughening up the delicate lace and commanding attention.

Match with the Ida ouvert brief to create the perfect boudoir set.