Introducing Fridar- Behind the design.


Meet Fridar An ode to the impressionist art movement, Fridar was designed to create a lingerie collection that empowers women every time they step into one of the pieces.


The design

The collection weaves a nocturnal narrative of glamour, self-confidence and free spirit brought to life by the bespoke embroidery that features dark midnight brush strokes on Italian invisible tulle. Intricately crafted to reflect the Icelandic night sky, the magical dark blue colour, coupled with the 24- carat gold plated hardware and silk encased straps, lends a seductive touch.


Updated Styles

This collection boasts 3 new exquisite pieces that we could not be more excited about. Introducing a show-stopping body, a front-fastening decadent suspender, and a new baby doll with a stunning back-piece design, Fleur pushes the boundaries of luxury once again with Fridar.


Fleur Girl favourites

Our favourite piece from the Fridar collection is the ever-timeless Balcony Bra. This sensual piece of lingerie is crafted in exquisite midnight blue. The sheer bra features elegant brush strokes embroidered across the cups. Soft silk encased straps sit boldly on the shoulders, providing support and comfort along with a flattering uplift. 

To complete this luxury lingerie, we would pair it with the Fridar silk strap side thong and suspender belt.