Expert Craftsmanship

Step into the Fleur of England world and become completely immersed with every exquisite detail of craftsmanship. From the exclusive French lace that is hand cut to finish our robes and babydolls to the most sumptuous silk encased straps with finest 24k gold plated hardware; every intricate detail has a story to tell.

Designed by women for women, Fleur of England is founded upon the vision to inspire a more confident and conscious world with femininity, sensuality and sustainability at its very heart. Fleur, company founder and creative director, sits amongst a small, but perfectly formed team of eight passionate women here in lovely Bristol who all share one goal: making women feel exquisitely confident in their lingerie through beautiful design, expert craftsmanship and perfect fit. At Fleur of England we are so proud to be known for our attention to fit and craft, from the silhouette to the bespoke embroidery designs, each piece is meticulously hand-sketched before being created with extreme care by our factory in Portugal.

We are strong believers that as part of the fashion industry we have a responsibility to make changes and improve our practice, we advocate a slow fashion mindset; designing timeless garments that are crafted to last a lifetime.

The Spring Summer 2022 collections have been no exception when it comes to expert craftsmanship and storytelling. Take a closer look at the inspiration behind the collections and the intricate detailed process that made them come to life:

Ela was the first to launch this spring and quickly became a customer favourite. This collection has an exceptional story to tell; inspired by the Somerset countryside, the collection charms in the deepest shade of forest green and exudes a peaceful confidence through its delicate pairing of soft silk and intricate French lace. Exuding luxury, this collection tells a story of both , such as, the hand cut lace on the bottom of the Ela silk robe and babydoll for you to truly wrap yourself in elegance.

Our pieces have been designed to bring joy, inspire confidence, and embrace the feminine and new collection Aria was no exception. Originating from our bestselling Onyx collection, Aria reimagines the unique embroidery in a bold white. Intricately placed pieces of embroidery partnered with the sheer tulle creates the most stunning pairing for this beautiful collection.

Born from an original hand drawn sketch in house by Fleur; the intricate design process of Lilian came to life with lilies being embroidered onto sheer tulle in a beautiful desert pink tone. The collection narrates a journey of kindness; soft and delicate, it includes some of Fleur’s favourite lingerie shapes.

From original sketch to final precious product, Fleur of England lingerie is handled, designed and crafted with extreme precision and love every single step of the way, and we are excited for you to fall in love with that journey as much as we love being on it.


Love the Fleur Girls x