Introducing Ela | Behind the Design

Introducing Ela, an enchanting natural beauty that exudes elegance. Exquisitely crafted from the softest silk, Italian tulle and intricate French lace, this collection is finished with 24-carat gold details to add a subtle sparkle to the garment. Inspired by the Somerset countryside, this collection charms in earthy tones of deep forest green and is sure to be a captivating addition to your wardrobe. Be dazzled by Ela’s majestic allure

The Design

Inspired by her love of Mother Earth, Fleur has designed a collection that radiates both the healing and holistic properties of a Forest to immerse the wearer in nature’s enchanting beauty. Like the forest, Ela radiates a peaceful confidence, yet wild and free spirit and evokes an essence of magic and mesmerism through deep green lace detailing and lavish 24-carat plated hardware.

When designing Ela, Fleur had a clear vision to create a collection that reconnects us with nature. The moodboard radiates a sense of freedom and tranquility which inspired the forest green hues and intricate design elements and also embodies the kind approach we take as a brand towards caring for the Earth.

Updated Styles

The stunning Ela Boudoir Bra features the new elements of a front fastening clasp and a delicate racerback design for a modern feel. The hardware is 24-carat gold plated, elevating our iconic everyday bra. The cups are lined with invisible Italian tulle for added support and comfort with an optional racerback design for the DD boudoir style.


Ela is chic and effortless and has been designed with beauty in mind with pieces that can be mixed and matched worn with ease. We have kept the cherished features of our other lace collections and have made no compromises anywhere on quality.

Fleur Girl's Favourite Piece

We are extremely excited about the refresh of one of our most-loved designs, which is a key piece in this collection. The Ela Plunge Bra is the first non-padded bra we have done that features delicate lace. Another stunning characteristic is the gold ring at the apex which elevates this design, making it something special and a stand out in this collection. 

We also feel the need to mention the soft and elegant Ela Silk babydoll, which makes the perfect luxury gift with a variety of sizing options for the perfect fit.

We hope you are in awe of this enchanting collection as we are!