Last week saw the annual Drapers Independents Awards, which celebrates the many talented independent retailers and brands from across the UK and Ireland. We're so pleased to announce that we were selected as the winner of Lingerie Brand of The Year, alongside Coco de Mer, who won the award for Best Marketing Campaign, and Mish, who won the award for the Lingerie Independent of the Year.
Judges said "this elegant and sexy brand improves its shapes and fits year on year and the craftsmanship goes above and beyond. They added that their styles are unique and different, with an innovative approach to sexy, wearable lingerie."
We're talking to founder and creative director behind the brand, Fleur Christacos, to get behind the scenes access to the awards show which was held at The Brewery in London.
Tell us a bit about the event.
We were greeted with Champagne on arrival and mingled with other leaders in the fashion industry. We were then called to take our seats for a three course lunch which was delicious. We were so lucky to be sharing a table with Cairenn Foy, Monty & Co, Neola Apparel, Snooty Frox of Harrogate and Sunuva.
Everybody on the table was shortlisted for an award so the atmosphere was full of excitement. Lucy Ann and I were just thrilled to be there - we did not have any expectations of winning!
How did you feel when you heard Fleur of England had won?
I couldn’t believe it, it was a feeling of pure joy! As they were describing the brand that had won the award, the judges spoke about how it had been a unanimous decision. They described the brand as a market leader in terms of design and fit and all I could think was, that sounds like Fleur of England! When our name was announced I was thrilled and very excited, I think I jumped up and down! Lucy ann and I were awarded a beautiful bright pink trophy that now has pride of place in the office. I am so proud of my amazing team and all the people who have helped us on the journey along the way.
When I think back to the awards I feel emotional. I have had my brand for 18 years now and our values have always been the same , to create beautiful lingerie that actually fits. I don’t think there is a better award to win, Its a real seal approval for the brand which I have been passionately creating for the last 18 years.
Congratulations to all the brands that won an award, they were all so deserved!