Step into the Meadow... We have just launched our Fleur of England X Harrods pop-up in store.
The pop-up is designed to look and feel like a wild meadow, celebrating the blossoming of Fleur of England into the luxury brand it is today. The centre of the Lingerie Hall on the First Floor is transformed with an impressive, bespoke paper flower installation showcasing the SS20 collections.
The Pop-up has been hand-designed and crafted in-house by the Fleur of England team. Featuring bespoke carved planters created in Bristol that play host to a meadow of dried flowers that simply smell of romance and spring-time. Nestled amongst the flora, find stunning paper flowers commissioned from renowned Paper Artist, A Petal Unfolds. Towering at 5ft high, these hand-crafted delicate flowers are really something to behold.
The process behind creating a pop-up like this incredibly exciting and we’re thrilled to be hosting our second Installation with Harrods. From the very first sketches made in our Bristol office to the gorgeous finished pop-up in-store now, it’s been a journey. We’ve been so lucky to work with so many talented people along the way to make it what it is now.
The pop-up was inspired by the same English Garden idea that inspired the SS20 collection which features two stunning new embroideries and four gorgeous spring colours. Dahlia, Marilyn, Penelope and Camellia make up this English Garden inspired collection. Expect soft blush tones, deep reds and striking pinks in this daring collection. Opulent materials including pure silk, Italian tulle and French Lace make this a truly extravagant collection.
We had a chat to CEO Fleur Christacos and she commented that…‘ I am so thrilled to be able to be host another gorgeous pop-up with Harrods this year. It’s a very exciting time for us as brand; we have expanded our size range and undertaken an entire rebrand. A Valentines pop-up at Harrods couldn’t be a more fitting way to celebrate our growth; Fleur of England is in Bloom.’
The Fleur of England x Harrods Pop Up shop will be open from 7th February- 6th March on the First Floor of Harrods in the Lingerie Department.