Reflecting on 2024: A Year of Growth, Gratitude, and Milestones

As I sign off for the Christmas break, I’m taking a moment to reflect on what has been an incredible year at Fleur of England. It’s been a rollercoaster, with many ups and downs, but above all, it’s been deeply fulfilling. I’m so grateful to my small yet mighty team—an incredible group of women who have gone above and beyond every single day to make Fleur of England what it is.

Gratitude is a huge part of my life. Every night before I go to sleep, I jot down a few things I’m thankful for in my journal. It’s a ritual that grounds me and reminds me of the beauty in both the little moments and the big achievements. Writing this blog feels like an extension of that practice—a gratitude journal for my business, celebrating all that we’ve accomplished together this year.

Here are my Top 6 Highlights of 2024:

This year, we launched our YouTube series, In Conversation, where I had the privilege of sitting down with inspiring female founders to discuss their journeys. Each conversation has been a joy and a learning experience. I’m so grateful to all my guests for their openness and wisdom. We have so much more planned for this in 2025—stay tuned!

Sustainability has always been at the heart of what we do. This year, we took a huge step forward by introducing a new fabric base made from recycled bottles. You can find this innovative material in our Daisy and Cleo collections, as well as in our upcoming Rosa collection, which launches in January 2025. It’s a small change with a big impact, and we’re excited to continue this journey.

Connecting with our customers is one of the most rewarding parts of what we do. This year, we launched our free virtual fitting service, helping so many amazing women find their perfect Fleur of England fit. Your feedback has been invaluable, and it’s already helping us refine our designs to make them even better.

Our Fleur du Jour collection marked a new era for Fleur of England—modern femininity brought to life. It’s been such a hit, selling out faster than we could have imagined. This collection beautifully bridges the gap between daywear and nightwear, and we can’t wait to expand on this concept in 2025.

In August, I had the honor of attending the Intima Awards in New York as a VIP guest. Often dubbed the "Lingerie Oscars," this event celebrates the very best of North America’s intimates boutiques. It was such a thrill to be part of this celebration of excellence in our industry.

Looking ahead, 2025 is shaping up to be one of our boldest years yet. We recently wrapped up shooting our A/W 25 collections in London—a celebration of unapologetic, strong feminine energy. With four collections launching between May and September, we’re excited to share these designs with you, starting with Paris Fashion Week.

To our wonderful customers: thank you. Supporting a small, independent business like Fleur of England means supporting craftsmanship, care, and a commitment to quality. We wouldn’t be here without you, and we’re so grateful for your loyalty and love.

Here’s to an exciting 2025 full of beauty, strength, and boldness. Wishing you all a very happy new year!

With love and gratitude,

Fleur
Founder & Designer, Fleur of England