How We Design Our Custom Embroidery

Here at Fleur of England, we pride ourselves on our unique and bespoke embroidery designs. Designed in house by Fleur herself, our intricate embroideries are something we are well known for and add a something unique to every lingerie collection. Fleur recently spoke to Cora Harrington ( The Lingerie Addict ) about the process of designing a unique embroidery and the difference between a lace fabric and an embroidered fabric. We loved the article so much we thought we'd share some of it with you. To read the full piece, head over to The Lingerie Addict blog by clicking here.


Why Create a Unique Embroidery?


As the name and the designer behind Fleur of England, my vision has always remained the same – to create beautiful, feminine lingerie that fits. It is important to offer my loyal customers something bespoke and luxurious. Hand-designed embroidery adds something unique to every collection. I find that when designing, I often adapt the embroideries to fit with the different silhouettes of the collection. This hands-on approach to design and construction ensures every piece is exquisite, and I always try to encompass the idea of modern femininity in every piece.

What is Embroidery?

One of the most common questions we are asked when showing our collections is, “What is the difference between lace and embroidery? Lace is a fabric which creates a structure by looping and knotting threads in a chosen direction to create a pattern. This way of stitching means the lace does not need any fabric base to keep it stable. Embroidery is created by stitching a design onto fabric or other materials with a needle and thread. For our designs we use our signature invisible Italian tulle as the fabric foundation for the bespoke design to be stitched on. Throughout my collections, I use two types of embroidery: Guipure and normal embroidery stitched onto fabric. Guipure embroidery is created by stitching design onto a special fabric which, when washed, dissolves away to leave a beautiful motif. This can then be appliquéd onto fabric. This type of embroidery is what we use for our well-known appliquéd Boudoir Bras. When designing normal embroidery, it is important to consider the repeat of the design and the width of the repeat. This type of embroidery is cut and stitched to create a garment so it is important to consider whether the embroidery runs along the edge of the fabric or not. Sometimes I design an edge and other times I design a band of fabric with two edges which is called a galloon.

You can read the full interview here.