Earth Month: Celebrating Slow Fashion & Luxury That Lasts

Earth Month: Celebrating Slow Fashion & Luxury That Lasts

At Fleur of England, our luxury lingerie may be precious, but so are the Earth’s resources. As part of the fashion industry, we recognise our responsibility to minimise our environmental impact and are committed to making meaningful, lasting changes.

We believe in creating lingerie that transcends fleeting trends—pieces designed not just to be worn, but to be cherished. This Earth Month, we’re celebrating our commitment to slow fashion and sharing how we honour People, Planet, Product & Promise.

 

 Timeless vs. Trend-Based Fashion

Fleeting fashion trends come and go—but our garments are made to endure. Each piece we create is rooted in timeless design, exceptional craftsmanship, and a deep respect for the planet.

Take our Signature French Lace collection—a symbol of quiet luxury. Its intricate, bespoke lace is a testament to tradition and care, designed to remain a treasured part of your wardrobe for years to come.

The Lifecycle of a Fleur of England Garment

Our customers often share how their Fleur pieces become heirlooms of intimacy—loved, worn, and passed down through memory.

“I've had my Fleur set for over five years, and it still feels like luxury every time I put it on.” – Fleur Customer

This is the heart of slow fashion—garments that are cherished long beyond the season they were launched.

 

 How to Care for Your Luxury Lingerie

Luxury lasts longer when it’s cared for with love. Here’s how to preserve the beauty of your lingerie:

1. Rotate regularly: Have at least 4 bras for daily wear to rotate throughout the week and allow them to rest between wears. We suggest the Fleur du jour and signature lace balcony bras as some of our favourite everyday luxuries.

2. Save your favourites: Keep 3 special sets for romantic occasions, events or moments just for you… try Onyx and Rosa with their enchanting bespoke embroidery designs for a touch of something special.

3. Hand wash gently in cool water using a delicate detergent specifically tailored to silk and delicates, like The Clothes Doctor. Air dry naturally, avoiding tumble drying to protect elastic and lace.

Store with purpose: Hang or fold your pieces with space and care. Use our beautiful lingerie care bag in your drawer to store your favourite set. We also love repurposing our luxury gift boxes for our special pieces.

 Sustainability in Action: Fabric Innovation & Earth-Friendly Design

We proudly design with the planet in mind, integrating innovative, ethical materials into our most beloved collections.

 Fabrics From Recycled Plastic Bottles

In our Consciously Crafted Edit, we’ve transformed waste into beauty. We use luxury tulle made from repurposed plastic water bottles, combining cutting-edge textile science with our signature sensual aesthetic.

Each piece feels delicate, soft, and luxurious on the skin—yet is made with strength, intention, and a smaller environmental footprint.

You’ll find this recycled tulle and elastics featured in collections like:

Kindly – feminine, modern and made in the UK; just 33 miles from our front door in Wales

Rosa– elegant and Romantic, crafted with recycled tulle.

Cleo – bright and bold, and designed to celebrate the purity of form and sustainability

 

Biodegradable Lace & Local Craftsmanship

The Kindly Collection is extra special—not just because of its romantic, botanical feel, but because it’s produced locally with biodegradable lace, meaning its end-of-life impact is as gentle as its look.

Made in Wales, this collection helps reduce carbon emissions, supports local makers, and reflects our deep love for thoughtful, low-impact design.

 

 Reusable, Repurposed, Responsible: Our Packaging Promise

Our luxury gift packaging is part of our sustainability story, designed not just to protect your pieces but to be loved and reused long after unboxing.

• All gift boxes are made from FSC-certified, recycled materials
• Boxes are designed to be repurposed—many customers use them as keepsake boxes or drawers.
• Biodegradable stickers and recycled tissue paper align with our low-waste mission

Every order contributes to reforestation: we’ve planted over 4,000 trees with our partner Ecologi, and we’re growing a Fleur Forest 

 The Fleur du Jour Collection: From Day to Night

Luxury meets versatility in our Fleur du Jour collection. These garments are thoughtfully created to move effortlessly from lingerie to outerwear—ideal for styling under tailoring by day or on their own for elegant evenings.

Soft tulle, lace panelling, and silk trims elevate each piece into an experience that feels both sensual and strong—true wardrobe treasures with multiple lives.

Why Longevity is the New Luxury

At Fleur of England, we believe the future of luxury is not fast—it’s intentional.

“Our designer lingerie has an exceptional lifespan and will stay with you for years to come.” – Fleur, Founder and CEO.

We are committed to creating garments that not only celebrate the female form, but do so with purpose, longevity, and care for our planet. This Earth Month and beyond, thank you for joining us in choosing luxury that lasts.

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